Meta Tags and Meta Keywords :: Internet Technology Essays

Meta Tags and Meta KeywordsMeta Tags argon thought to be the be on the whole-end all of count engine rankings. This is non true. Meta Tags argon a necessary, but not a sufficient agree for high rankings. Meta tags are designed to provide basic information to the search engine about the site. Meta tags appear at the top of the HTML archive within the <head</head section of the register. In the following example, nine different types of Meta Tags are identified Content-Type, Copyright, Re opening-type, ObjectType, Author, Rating, Distribution, definition, and Keywords. The two meta tags of primary interest to search engines are the Description and Keywords tags. These tags describe the confines and key words for the search engine.<HTML<head<meta http-equiv=Content-Type case=text/html charset=iso-8859-1<meta http-equiv=Copyright content=1998, 1999 MotorCities.com, Inc.<meta pretend=Resource-type content=Document<meta ca-ca=ObjectType content=Journal< meta name=Author content=Car Pictures .com Webmaster<meta name=Rating content=General<meta name=Distribution content= orbicular<meta name=Description content=Gallery of railway car pictures, car videos, car sounds, car photos, car photographs, motorcar pictures, railcar videos, railcarmobile sounds, automobile photos, automobile photographs, auto pictures, auto videos, auto sounds, auto photos, auto photographs, pictures of cars.<meta name=Keywords content=Gallery of car pictures, car videos, car sounds, car photos, car photographs, automobile pictures, automobile videos, automobile sounds, automobile photos, automobile photographs, auto pictures, auto videos, auto sounds, auto photos, auto photographs, pictures of cars, Porsche pictures, Ferrari pictures, Lamborghini pictures.<titleCar Pictures .com -- Gallery of pictures (photos or photographs), video, sounds, wallpaper and specifications of all cars, motorcycles and all vehicles. </title</HEAD Several excellent s ources that detail the use of the Meta Tag are The Web Developers Virtual Library (http//wdvl.com/Authoring/HTML/Head/Meta/ ) await Engine Watch (http//searchenginewatch.internet.com/webmasters/meta.html)Internet Marketing Chapter 13 Driving avocation to Your Site Understanding and utilize Search Engines for Search and Site Optimization. Adding Keywords Using the META TagMaximum -800 characters.Adding keywords simply requires editing the HTML code and adding the meta tags, as in the following example. The top of a web page source code on your site might look like<HTML<HEAD<TITLEACME familiarity Devices Information</TITLE</HEAD<BODY<H1ACME Corporation Innovative Opening Devices Information</H1Create a META tag with the following information<META name=keywords content=brochureTO work ADDITIONAL KEYWORDS<META name=keywords content=brochure, widget, wholesaleThe top of your HTML document would then look like<HTML<HEAD<TITLEACME Corporation Devices Info rmation</TITLE<META name=keywords content=brochure, widget, wholesale</HEAD<BODY<H1ACME Corporation Innovative Devices Information</H1QUESTIONS AND ANSWERS ABOUT META KEYWORDSQ) META keywords tag - should I use UPPERCASE, lowercase or a mixture, commas or spaces?A) Use lowercase, set-apart by commas, with a space after the comma.