Argument from moral equivalence Essay Example | Topics and Well Written Essays - 250 words

Argument from moral equivalence - Essay Example Once there cannot be condemnation, then it cannot be said that a given cultural sect, morals or values are better or worse. As far as cultural relativism is concerned, it is important for people not to compare their cultural differences with what prevails in other cultures but learn to be tolerant towards all other cultures. In reference to the video, which clearly shows distaste for the Iranian culture of Sharia Law, it could be said that this claim is valid. The video is indeed relevant to the topic of cultural relativism because it outlines the extent to which social and human right groups come together to condemn some of the core values and codes in given cultures. As much as possible, these human right and social groups would want the fundamental human rights of people to be upheld while going about cultural diversity. To this extent, any cultures’ moral values and codes that defeat the ideas of fundamental human rights, such as making a woman suffer death for the offence of adultery is seen as worse. In conclusion therefore, it can be said that the world has come to such a time when cultural relativism is seen as

Money Over Power Beyond its Fate Essay Example for Free

Money Over Power Beyond its Fate Essay Money is the root of all evil. It is the most powerful thing in the world besides love. Sometimes money can ruin love in a friendship, relationship, or even worse family. Money can even decide the fate of a human’s life. â€Å"There is so much about my fate that I cannot control, but other things do fall under the jurisdiction. I can decide how I spend my time, whom I interact with, whom I share my body and life and money and energy with. I can select what I can read and eat and study. I can choose how Im going to regard unfortunate circumstances in my life-whether I will see them as curses or opportunities. I can choose my words and the tone of voice in which I speak to others. And most of all, I can choose my thoughts.† (Elizabeth Gilbert). In the movie, â€Å"No Country for Old Men,† A character by the name of, Llewelyn Moss, is caught in the cross fires of money, his actions, his thoughts, and most of all his own fate. Throughout the movie he is in a constant rat race with a man who goes by the name of, Anton Chigurh, who is a hit man that was hired to get the money that moss had stumbled upon and taken. Ofcourse Moss did not have to take this money and if he didn’t he wouldn’t be dealing with money, power, or the very predetermined fate of himself throughout the movie. Chigur also acts an officer of fate making up his own rules as he sees fit. Although Moss’s character may represent free will he also represents the fate that people make on their life after making one poor decision. Not only does this money ruin the fate of moss but it always toys with the fate of Moss’s wife, the owner of the gas station, and the children who were paid off to keep quiet. Some may say that it is not money that is the root of all evil but it is power. So does money and power go hand in hand? With money you have the power to control whatever you want, and with the most power you gain fear in others as well as continue to gain money from those who fear you. In â€Å"No Country for Old men† there is a constant battle between the power money holds on oneself as well as the fate of a life through money. The first time money determines a person’s fate is  during the coin flip at the gas station. When Chigurh realizes that the man working at the counter knows where he is from, he now becomes a witness of who Chigurh is and where he may be from. Maybe if the man would have just been quiet in the first place instead of trying to use the small talk and be friendly Chigurh would have never even have to have the thought of killing the man in the first place. But because the man is the person he is and just wanted to help â€Å"time pass† it pulled a spark and brought the whole conversation in another direction. Chigurh then begins to question the man. What time do you close? Do you stay out back? What time do you go to sleep? The Owner knew he was in some type of trouble and quickly tries to hurry the man out of his store so that he can reach some type of safe zone between him and Chigurh. The conversation continues and that’s when it starts to get a little interesting. Chigurh finds out that the man was married into the business. He didn’t want it nor did he save his earnings but fate brought him to that gas station and Fate would determine his life in a coin toss. â€Å"It is interesting, however, to note the way Chigurh and the Proprietor discuss the stakes of the game. The Proprietor is no doubt aware of the danger hes in, but is carefully trying to determine the nature of the danger. They both avoid talking about the stakes of the game directly the Proprietor, because if he says it, it might happen; Chigurh, because he considers himself an agent of Fate. Discussing it directly would make him responsible, and hes not; the evil swirling through the film is bigger than this one man† (goodreasonblog.blogspot.com). Fate had played a life saving role in this man’s life but so did money. The flip the coin would determine his fate and that is when we right back on the subject of how which played a bigger role? The coin had all the power, although it was an instrument of the fate the man would determine on his own it still had the power. So can we really say that his fate was the reason this man is still alive? In the owners good graces he won the coin coin flip and his life was spared. But what if he had lost that coin flip? Do you really think Chigurgh would have killed an innocent man just because he noticed where he was from? Well that question could have been answered at the end of the movie when Chigurgh shows up at Moss’s wife, Carla Jean’s, house. Carla Jean finds herself seated across from the emotionless Chigurh. Chigurh had promised Moss that he would allow Carla Jean to live if the money was returned to Chigurh. He  assures Moss that it is the best deal he has to offer. Moss would have died either way but Chigurh promises Moss that he would not harm his wife as long as Moss listened to him. But of course determining the fate of himself and his wife Moss chooses not to listen to Chigurhs orders. It is really heartbreaking at this point in the movie because we all know Carla Jean is going to die. The power money has on a person is quite disgusting in this movie because we see that Moss truly chose his money over his wife. Chigurh tells Carla Jean that Moss could have saved her but the power of money had taken over Moss’s mind and moss made a decision for them both to suffer. â€Å"You don’t have to do this† Carla jean tells Chigurh. Chigurh then chooses to offer her the same coin flip option that he had previously offered the lucky old man at the gas station. Unlike the old man, Carla Jean refuses to call it when asked, even after the coin had been flipped and was just waiting to be called â€Å"The coin don’t have no say in it – it’s just you.† Chigurh again points out that he â€Å"got here the same way as the coin did.† Fate brought him to her house because of her husband and the power of money is what would kill Carl Jean in the end. Not only doe Chigurh try determining the fate of others, He also tries to determine the fate of himself. At the end of the movie when Chigurh is hit he pays a boy to keep quiet and act like nothing ever happened. Why would Chigurh do this? He is using his money to determine his fate. Chigurh knows that the lower his profile the less chances he will have of getting caught and going to prison for the illegal activity he has had going on. All in all none of these people had to do what they did. These were the choices they made and because of that, fate had a new twist on their life. Moss did not have to steal the money but he knew with more money came the happiness him and his wife had been working for. Maybe he did it out of love or maybe he was just being greedy we will never really know. Even Chigurh had the choice to not kill all those people because of Moss. All of those people who had died was a predetermined fate that was out of their control. Fate, in this movie, obviously came in more than one sub category. The money meant power and the power controlled ones fate. â€Å"Every moment in your life is a turning and every one a choosing. Somewhere you made a choice. All followed to this. The accounting is scrupulous. The shape is drawn. No line  can be erased. I had no belief in your ability to move a coin to your bidding. How could you? A persons path through the world seldom changes and even more seldom will it change abruptly. And the shape of your path was visible from the beginning.† (coen 259) http://goodreasonblog.blogspot.com/2010/01/no-country-for-old-men-coin-toss-scene.html http://www.goodreads.com/quotes/tag/fate

flagstone :: essays research papers

Flagstone is used for many different things such as ornamental decoration and paving walkways. Flagstone is a type of sandstone. It comes in random shapes or it is cut rectangular. Some of the colors that it comes in are beige, tan, yellow, and red. Before the flagstone deteriorates or dulls it can be sealed with porous stone sealer, which can be ordered from Aldon Chemical. These seals can increase how long the sandstone lasts. These seals can create gloss, change the color tints, and help resist from the absorption of water into the flagstone which can harm it. To also increase the life span of flagstone a person could used grout or flagstone mortar between the pieces of flagstone for another type of seal. Flagstone or sandstone are siliciclastic sedimentary rocks that are mainly consisted of sand-size grains bonded together by chemical cement or compaction. The different types of flagstone are characterized by color, pattern or shape. Some kinds or flagstone include Tennessee san dstone, rainbow, cherry Log, dark orchard, and dove gray. If it is characterized as â€Å"irregular† than it comes in different shapes. If it is characterized as â€Å"pattern† then it comes in rectangular form. The texture of this flagstone depends on the size and sorting of the detrital grains, and the roundness of these particles. This characteristic depends on how the sediment is dumped. Environments that could harm the hardness or the maturity of the flagstone are places with water such as a river flood plain or swamps. Mature flagstone are clay free and well sorted with a nearly uniform particle size. Super mature flagstone are those that are clay-free, well sorted with well-rounded or smooth sand particles. This type of stone is usually found in sand dunes where wind is able to smooth the sand particles. The prices of flagstone vary between the different types but not that much. A person can by flagstone from a number of places and one major seller is Luck Stone . Flagstone comes in 3000-pound bundles and other large orders like we had in our garden, which is about sixty dollars from Luck Stone. Flagstone is commonly used in gardens, murals and other places like it everywhere. Flagstone can create beautiful sites with mortar, grout, or plants and flowers in between the different stones. Flagstone has other uses also such as building retainer walls or waterfalls. Flagstone is shown though all these different source to be a resource that is valuable to our garden and building society. flagstone :: essays research papers Flagstone is used for many different things such as ornamental decoration and paving walkways. Flagstone is a type of sandstone. It comes in random shapes or it is cut rectangular. Some of the colors that it comes in are beige, tan, yellow, and red. Before the flagstone deteriorates or dulls it can be sealed with porous stone sealer, which can be ordered from Aldon Chemical. These seals can increase how long the sandstone lasts. These seals can create gloss, change the color tints, and help resist from the absorption of water into the flagstone which can harm it. To also increase the life span of flagstone a person could used grout or flagstone mortar between the pieces of flagstone for another type of seal. Flagstone or sandstone are siliciclastic sedimentary rocks that are mainly consisted of sand-size grains bonded together by chemical cement or compaction. The different types of flagstone are characterized by color, pattern or shape. Some kinds or flagstone include Tennessee san dstone, rainbow, cherry Log, dark orchard, and dove gray. If it is characterized as â€Å"irregular† than it comes in different shapes. If it is characterized as â€Å"pattern† then it comes in rectangular form. The texture of this flagstone depends on the size and sorting of the detrital grains, and the roundness of these particles. This characteristic depends on how the sediment is dumped. Environments that could harm the hardness or the maturity of the flagstone are places with water such as a river flood plain or swamps. Mature flagstone are clay free and well sorted with a nearly uniform particle size. Super mature flagstone are those that are clay-free, well sorted with well-rounded or smooth sand particles. This type of stone is usually found in sand dunes where wind is able to smooth the sand particles. The prices of flagstone vary between the different types but not that much. A person can by flagstone from a number of places and one major seller is Luck Stone . Flagstone comes in 3000-pound bundles and other large orders like we had in our garden, which is about sixty dollars from Luck Stone. Flagstone is commonly used in gardens, murals and other places like it everywhere. Flagstone can create beautiful sites with mortar, grout, or plants and flowers in between the different stones. Flagstone has other uses also such as building retainer walls or waterfalls. Flagstone is shown though all these different source to be a resource that is valuable to our garden and building society.

Life of Pi: Use of a Unreliable Narrator Essay

â€Å"An unreliable narrator can draw you into his or her worldview and perhaps even make you take sides before a writer reveals a broader perspective, one that he/she has missed or omitted. Even if a story is written so you doubt the narrator from the beginning, an unreliable narrator is still the one taking you through the story, so you hang on to their words. Perhaps a certain dialogue or an event will uncover details the narrator does not realize and expose that as an unreliable narrator, their word can no longer be trusted†. (Jada Bradley). In the book Life of Pi, Pi reveals himself as an unreliable narrator. Although Pi defines himself as an unpredictable narrator through the final events in the story, Pi gives hints of false information throughout the book. As a reader, you hang on to his words because he is the one taking you through the account of his epic journey. Pi in the final scene of the story after his journey across the Pacific, tells the Japanese Oceanic Authorities contradicting stories. â€Å"Pi: So, you didn`t like my story? Mr.Okamoto: No, we liked it very much. Didn’t we , Atsuro? We will remember it for a long, long time. Mr.Chiba: We will. [Silence] Mr.Okamoto: But for the purposes of our investigation, we would like to know what really happened. Pi: What really happened? Mr. Okamoto: Yes. Pi: So you want another story? Mr. Okamoto: Uhh†¦no. We would like to know what really happened.† Pi leads you to believe that he is only making up the second account to satisfy the two men`s disbelief in his first story. However, if you reexamine the book you find that the second report could actually be a true account. Now you see that there are two valid stories, and the reader must choose which story is accurate based on their own conclusions about Pi. Throughout Pi`s journey there are doubtful events that hint at his unreliability as an narrator. These incidents can influence your choice on which story you find factual, like sketchy witnesses in a crime investigation. For instance, during his voyage, Pi encounters another blind castaway who jumps on Pi`s boat to kill him but, is killed by Richard Parker. This event is extremely unrealistic, for the possibility of two blind castaways encountering each other in the world`s largest ocean is simply far-fetched. You may sense some disbelief in this occurrence yet, you still trust his word. For Pi hasn`t yet given the reader a reason to disbelieve him as the narrator. Pi`s story from the boat sinking and the loss of his family, to his terrible journey across the Pacific Ocean is a horrible tragedy. You mourn for him and his horrible situation and through this sorrow you don`t realize that he could be making this all up. Usually when you read stories you want the main character to have a happy ending. However, in Life of Pi, when you discover you can no longer trust Pi`s account, you lose your remorse for him and his predicament. Crossen states this plainly in her Wall Street Journal article on unreliable narrators, â€Å"Unfortunately, to point out that a book has an unreliable narrator is to spoil the thrill of losing your innocence.† Cheering for the main character becomes vile when you have lost trust in their word. Pi`s first account of a boy and a Bengal tiger surviving a journey across the Pacific Ocean is fantastic tale but somewhat believable. However, by the end of the novel our perception of Pi as the storyteller has been tainted. Our perspective of anyone`s account of their lives depends on our own experiences and knowledge. As David Fromkin states in The Way of the World, †Life is a story that each of us tells to his or her self; and it therefore is a tale told by an unreliable narrator.†

The Staff Development

This paper will review the characteristics of a teaching program for a critical care department in a local community hospital. This will include a review of teaching strategies that focus on the adult learner based on their development stage. A teaching program for the critical care department would entail small group and student-centered teaching strategies that focus on communication enhancement and core skill competency development among learners. This teaching approach emphasizes more autonomy in the clinical care setting and encourages the teacher to consider learner characteristics among clinical and professional workers. The educational program described will be offered in hospital and other generic health care organizations where proactive team building skills and communication skills development are necessary to ensure a multi-disciplinary approach to learning and care giving. The teaching program provided will include a team approach to healthcare education encouraging participants to learn and adopt strategies for conversing and communicating with diverse populations including other professionals, students, clinical workers, patients, families and community members. Teaching Program for Critical Care Department Foundation Learner characteristics for employees in a critical care work setting are unique. Adult learners generally have specific characteristics that require use of effective strategies for learning and teaching the adult learner (Huttly, Sweet & Taylor, 2003). Studies suggest that multiple approaches may be more effective for helping critical care staff develop, including a â€Å"team healthcare approach† which educators can adopt and simulate in an educational setting â€Å"through interprofessional education and vertical integration of student years† (Huttly, Sweet & Taylor, p. 5). Teaching strategies must be based on learner characteristics and the place of employment students intend to pursue their career to be successful. Teaching strategies that are varied are most likely to be successful, and may include information technology training in skills development and writing genres and education about working in a multidisciplinary health care setting where a depth and range of activities and problems solving skills are nurtured among future healthcare practitioners (Biggs, 1999; Huttly, Sweet & Taylor, 2003). Teaching strategies must incorporate multiple aims including improving adult critical care workers perceptions and experiences of their education and learning environment and supporting learners at varying developmental levels (Curzon, 2000). Among the skills necessary include improving communication skills in a patient centered manner; this may require that educators focus on assessing the student practitioner and providing information based learning in small groups that emphasizes problem based and problem solving learning (Huttly, Sweet & Taylor, 2003). Many support teaching strategies that incorporate good communication, skills and core competency training and specialist options that are student based and emphasize group study skills to support ongoing learning at each development stage among adult learners; further research suggest that the ability of adult learners to discover information and understand subject matter in a clinical setting depends in part on their ability to uncover information about subjects important to them and their professional careers (Huttly, et al. 2003; Wilby, 2001). It is important that teachers adopt strategies that allow them to act as â€Å"agents of change† in the classroom, drawing on their own educational experience to provide students with a learning environment that is â€Å"condensed but focused† (Huttly, Sweet & Taylor, 150). The clinic provides an adequate learning environment for all medical students, and teaching strategies in this environment should focus on providing students with skills, knowledge, expertise and professional ability to treat patients correctly and efficiently (Huttly, Sweet & Taylor, 2003). Teaching strategies that tend to work well in a clinical environment reflect learner characteristics, are generally subject-centered, consider student's pre-clinical ability and education and enable students to tackle â€Å"problem-oriented, practical experiences† geared toward their developmental level (Townsend, et al. 1997; Huttly et al. 2003). Small group learning is also considered â€Å"the most meaningful learning experienced by adult learners† and useful for all curricula including medical, particularly when characterized by â€Å"active participation of all group members† (Huttly, Sweet & Taylor, 101). Further small group experiences can enhance learning by involving them in various processes including â€Å"relating, applying, generating ideas and recognizing and resolving problems† (Huttly, Sweet & Taylor, 101). It is a more active than passive form of teaching that provides students with more stimulating methods of interaction and developing, enabling better responsibility for learning among students, helping develop generic clinical skills and promoting all adult learning characteristics and styles (Biggs, 1999; Huttly, Sweet & Taylor, 2003). Particularly in clinical education student centered modes of teaching including small group work allow students to adopt more active and autonomous roles better preparing them to function as team members in their medical communities at later dates and times (Huttly, Sweet & Taylor, 2003). There is ample evidence supporting the role of active learning in the clinical environment. There is also ample evidence suggesting that student centered approaches to teaching help clinical student learn to communicate better in a team environment and help develop more comprehensive communication and problem solving skills, important attributes within the medical profession (Huttly, Sweet & Taylor, 2003). This compared with more teacher centered approaches, strategies that in the past have proven less successful among adult learners with varying learning characteristics, particularly those learning in a clinical environment where it is important that students adopt transferable and generic skills (Huttly, Sweet & Taylor, 2003).

The Great Depression Hoover and Roosevelt essays

The Great Depression Hoover and Roosevelt essays When the Great Depression hit the nation was turned inside out. Presidents Hoover and Roosevelt each took a turn at working toward its demise. While their attempts were different their goal was the same. They each wanted it to end. Herbert Hoover reacted to the Great Depression with determination. He believed providing public work positions would be able to assist in the regrouping of Americans. He urged state senators to increase public construction and use the unemployed for the labor. He believed this would provide jobs as well as continue to improve the He spent a significant amount of time lobbying not only politicians to support his public works ideas, but also civic organizations including the Elks Lodges nation wide. He opposed the Wagner employment bill and worked to reduce immigration while the nation was in the throes of unemployment by those already living here(The Depression Papers of geocities.com/mb_williams/hooverpapers/employment.html). Even though he supported various efforts and attempts to deal with unemployment he focused for the most part on the public works programs that he believed were the answer to turning the nation's woes around. When Roosevelt was elected he took an entirely different approach. While Hoover focused on one program, Public Works, Roosevelt took the attitude that a wide variety of changes were the answer to the Great When he "took office in 1933, he feverishly created program after program to give relief, create jobs, and stimulate economic recovery for the U.S. These programs were called "alphabet soup" as well as the bergen.org/AAST/Projects/depression/successes.html)." ...

Comparison Between Frank Fischer and Brian Martin essays

Comparison Between Frank Fischer and Brian Martin essays There are many ideas on how much influence experts have on a society and how much influence society has on the expert. Without one or the other, neither would exist. Either that, or this world would be quite different if it was made up of only experts or only the common citizen. If the world were made up of only the common citizen, everyone would be taking care of his or her own. Nobody would be working for the expert, voting for the expert, criticizing the expert, looking up on the expert, or even preparing to be an expert himself or herself. But without the common citizen, the expert would have nobody to impress, nobody to influence, nobody to work for, and nobody to guide, or even nobody to get feedback from. In the book Citizens, Experts, and the Environment, by Frank Fischer, the author writes about the relationship between the citizen and the expert. In the book, Confronting the Experts, by Brian Martin, the author also writes about the relationship between the citizen and the expert and the conflicts between the experts vs. the expert. He also includes a few case articles from different individuals who wrote about their experiences with experts. Another well-known author is Thomas Kuhn, who came up with the term paradigm, which deals with shaping how you deal with things. Kuhn described it as a collection of beliefs shared by scientists, a set of agreements about how problems are to be understood. In Fischers book, Fischer focuses on public policy. He questions the role of citizens, whether citizens are knowledgeable enough to participate in a world where technology is way over our heads, or have the expert make the decisions for everyone because after all, they are the experts. He adds that citizen participation is low and that it can have some kind of impact on democracy. He defines citizen participation as deliberation on issues affecting ones own life . So ...

More Than One Meaning for Poke

More Than One Meaning for Poke More Than One Meaning for Poke More Than One Meaning for Poke By Maeve Maddox One of my favorite country expressions is pig in a poke. For those unfamiliar with the expression, a poke is a sack. To buy something without first looking at it is to buy a pig in a poke. (As we do when we buy things online.) I once used the word with a group of eighth-graders and discovered that poke can be used with a sexual connotation. With that age group, just about any word can be. The OED lists six entries for poke as a noun and three for poke as a verb. Some of the entries have more than one definition, but Ill just list some of them. Poke as a Noun 1 A bag, now esp. a paper bag; a small sack; a beggars bundle (obs.). Also: a bagful. Now regional exc. in pig in a poke 2 A projecting brim or front of a hat or bonnet; the peak of a cap. Now hist. and Brit. regional. NOTE: My Southern grandmother told me that when she worked in the fields, she wore a poke bonnet, This was a cloth hat that tied under the chin. The sides of the bonnet completely protected her face from the sun. Nowadays women go out of their way to get a suntan, even paying to use use tanning beds. In my grandmothers day, girls did all they could to maintain their pallor. Tanned skin was considered unattractive. She said that another name for that type of bonnet was a kiss-me-quick. 3 A plant (of uncertain identity) used by North American Indians for smoking; the dried leaves of this plant. 4 Virginia poke, Virginian poke. Pokeweed, Phytolacca americana. Also (with distinguishing word): any plant of the genus Phytolacca. NOTE: My grandmother, no doubt wearing her poke bonnet, gathered this kind of poke to eat. She called it poke salat. She cooked and ate the leaves and used the red berries to dye clothing. Molly McBee, writing on the Garden Web edible landscapes forum, offers some helpful in-formation about poke salat and the extent to which it is poisonous: Poke salat, when it matures, develops purple colorations on its stalk, flower stem, and berries and seeds. It is the MATURE leaves, and purple stem and seeds that contain the poisonous sub-stances. Young plants are safe, as is the juice. 5 The action of poking (in various senses)An act of poking; a thrust, a push, a nudge. Also colloq.: a blow with the fist, esp. in to take (or have) a poke at. 6 The green heron, Butorides striatus. Also: the American bittern, Botaurus lentiginosus. Poke as a Verb 1 To jab or push (a person) with ones hand or finger, the point of a stick, etc., esp. so as to induce action or movement. Also (regional) (of cattle): to gore, jab with the horns. 2 trans. To put in a bag or pocket. Also with up: to stash away in a bag or pocket; to hoard. In quot. a1400 fig.: to suppress. Now rare. Chiefly Sc. in later use. 3 trans. To put a poke (POKE n.5 6) on (an animal). A few other expressions with poke Cowboys are known as cowpunchers and cowpokes. Children who dont move fast enough for the ones behind them are called slowpokes. One can poke around in an attic or at a garage sale. In mysteries amateur sleuths are warned not to poke their noses into matters that do not concern them. Poke is still taking on new meanings. For example, Facebook has a poke feature. Im not exactly clear as to its purpose. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsAnyone vs. EveryoneContinue and "Continue on"

National health insurance Research Paper Example | Topics and Well Written Essays - 1000 words

National health insurance - Research Paper Example This essay argues that the United States should reform its health insurance system and switch to a national system because the current system is not working. The World Health Organization released a report in 2000, which set out three goals of a fair and just health care system. These are: (a) providing good health (b) responsiveness, i.e, satisfying peoples’ expectations of respect and care from health care providers and (c) ensuring that costs are distributed according to an individual’s ability to pay. (www.ddl.umaine. edu). Japan has a nationalised health care system, whereby health care services such as preventive measures for certain diseases, pre-natal health care and similar mandatory services are provided by the Government, but specialized health care required by individuals is funded through a universal health care system, i.e, employee insurance. As pointed out by Harden (2009), the Japanese system costs half as much but achieves much better outcomes as compared to the United States. In the case of Sweden, health care is funded through a combination of state funding, taxes, social insurance and patient fees (Gennser, 1999). The advantages offered by the partially nationalised systems of health care in both these countries is: (a) lower costs of the system to patients (b) access to health care by all citizens and (c) better health outcomes, because people are able to approach health care centres and get basic medical check up procedures performed on an ongoing basis to detect serious medical conditions early on. There are also however, some problems which have manifested in these systems in most developed nations. For instance, Gennser (1999) points out that one of these problems is the overall increase in health care costs over a ten year period, while productivity fell. This was caused largely by increased employment of health professionals, but a lack of optimal use of the available manpower. Secondly, there is a general decrease in

Marketing Essay Example | Topics and Well Written Essays - 2250 words - 9

Marketing - Essay Example The main purpose of this exercise is to enforce marketing strategies that could allow the manager to take strategic decisions on various dynamics in the marketing of voice- recognition devices software (VRD) in the domestic market. â€Å"Interactive Voice Recognition or Voice Recognition Information is one of the most common telephone functions in use across the business community and is capable of bringing remarkable benefits to your company. Interactive Voice Recognition allow 24 hour access to a company from its customers Interactive Voice Recognition its phone system.† (Interactive voice recognition, 2005). Coming now to the actual exercise, what Marketing Games actually means to do is to put â€Å"you in the driving seat of a fictitious business. You have been brought in by the CEO to develop a winning market strategy that will turn the business around.† (The big marketing game, 2010). Thus the main objective of this game would be in terms of the overriding factors that contribute to profits/losses of the business, and the ways and means by which the losses could be turned around into profits. It also seeks to lower operating costs, increase productivity and ensure better all round performance. Another major consideration that needs to be taken up is also in terms of competitors, since our business development and growth is also dependent upon them, in that the business development of Speakeasy is also linked with that of its competitors who lay stakes on market shares, customer segments and volume of business and off takes. Thus, it is also necessary to predict possible competitive forays and adopt ways and means that could counter these effectively. Principally, â€Å"Voice recognition software programs work by analyzing sounds and converting them to text.† (Voice Recognition Software: An Introduction, 2009, p.1). There are only four makers of this VRD in the market. One is the product

Assess the strengths and weaknesses of the Marxist approach to the Essay

Assess the strengths and weaknesses of the Marxist approach to the study of history - Essay Example This created an idea which precluded the relevance of morality, created an inherent contradiction in history, and failed to answer the lasting question of humanity: Why does the world operate in the manner in which it does? However, this theory also holds an underlying hope for a utopian, egalitarian society which allows all to live in comfort and safety. The exploration of this theory has lasted throughout decades as the human search for the order of the universe continues. What is Historical Materialism? The basic premise is that we as human beings must labor in order to obtain daily necessities, food, shelter, and clothing. These are undeniable facts of life, Marx proclaims, and when the admission is made that this is true the entire idea of the way we live is turned around. G.A. Cohen in his book, â€Å"Karl Marx’s Theory of History†, maintained that the heart of historical materialism is the notion that through the process of history there is â€Å"a tendency towa rds growth of human productive power.† (Cohen, 1978, p 364). Societies and economic structures, said Cohen of the theories premise, rise and fall depending upon their promotion or impediment of that growth (1978). Marx believed, as evidenced in the infamous 1859 Preface to his book A Contribution to the Critique of Political Economy that man’s consciousness is dependent upon â€Å"societal productions†. These â€Å"societal productions† are dependent upon the â€Å"modes of production† said Marx. The â€Å"modes of production† form the societal structures which are the ways in which all structures, political and economic, are formed. From the arising of these societal and class structures comes dissatisfaction and â€Å"the era of social revolution,† according to G.A. Cohen in his book Karl Marx’s Theory of History (1978, p. 364-365). Marx followers, in this manner, seek to disrupt the way in which the common man views change. C hange, according to the theory does not arise because of a new â€Å"consciousness† but instead societal structures and the natural shift or, change, over time causes the new â€Å"consciousness†, and thus, societal upheaval—a revolution. In Cohen’s interpretation of the Marx Theory of History a picture is painted of the image of a cyclical pattern which governs the process of history. In the first stage, production is not powerful enough to produce a surplus, thus there is no basis by which a class system could be formed. There is a classless society, not, according to the theory, because there is some underlying vision of social justice, but because the present circumstances dictate primitive egalitarianism (Cohen, 1978, 364-65). In the second stage, productive power becomes such that there is enough surplus to create an exploiting class, but not enough for â€Å"capitalist accumulation†. Producers are not in contractual relationships but instead are submitted to slavery. In the third stage of the cycle, a large surplus occurs and a society turns to capitalism. However, the surplus will continue, according to the theory, until capitalism becomes unsustainable and a â€Å"non-primitive communism† emerges, â€Å"the modern classless society†. â€Å"This† said Cohen â€Å"is the story of humankind in my reading of the doctrine†¦Ã¢â‚¬  (Cohen, 1978, p. 364-365) Weaknesses of Historical Materialism This theory, and the implications which it bears, has certain weakness when examined. First,

Questions for the Project ( B2B project) and Analysis the company of Essay

Questions for the Project ( B2B project) and Analysis the company of luminultra Company in the upstream oil and gas - Essay Example The upstream segment involves the extraction of gas and oil as well as the shipping of those raw materials to be processed. To gain traction in the industry, LuminUltra ensures that the early adopters remain a small number of consumers, nowhere near the quantity required for mass adoption. Similarly, these buyers must be youthful, high-income personnel who already can afford the services. It is expected that the early adoption be centered in locations that are primarily effective in terms of infrastructure. On the other hand, the innovators tend to be extremely sensitive to matters concerning the environment, price sensitive, and there are chances that they are accommodated specifically according to their capability and effort. Ultimately, mass adoption is often motivated by the expansion of competitive offerings. Consumers coming on board are referred to as early majority and includes those consumers whose probability to buy the services after the early adopter consumers are high. . .. It is logical to argue that the complexity of the marketing messages makes it very broad to handle at some points in its operations. In the mainstream customer support, the target consumers consist of several realists. When the company starts to develop its communication efforts, it should centralize the fact that realists are skeptical and care less about the oil and gas products or the technologies related to them. Instead, such realists concern themselves with the company and the markets. Its message should position the rest of the products in relation to the specific business issues that realists consider precedence in their market segment (Lemstra, Hayes, Stanley, Heijl, & Tuch, 2011) Apart from changing the audience and the message itself, the company should bear in mind that the realists seek diverse types o evidence using the media very dissimilar from that of the markets earlier. Since realists are market-oriented, they are directed by market validation as opposed to technol ogy validation, seeking the most cost-effective manner in which to address their business-related problems. Disregarding this fact will possibly prevent the company from crossing the chasm to the mass market. Most information is obtained basically from esteemed industry sources like publications and industry analysts. Successfully, the company has to develop beyond mainstream customer support. At this point, the marketing messaging effort must become much sophisticated than before. In this sense therefore, they will necessitate increased involvement from specialists such as PR firms, advertising agencies and designers. Lastly, the company’s message must make its way

Career Aspirations Research Proposal Example | Topics and Well Written Essays - 2750 words

Career Aspirations - Research Proposal Example This is my short-term plan for the next 5 years. An accountant must be very good at numbers, precise, analytical and willing to work in a flexible schedule. There are many occasions wherein one has to render overtime especially when a lot of transactions were made in a single day .It is a must for an accountant to have an over-all knowledge of accounting, finance, budgeting, cost control and the GAAP (Generally Accepted Accounting Principles).It is also important for an accountant to be updated with existing financial regulations on the federal as well as national level. It is important for someone who wants to be an accountant to be very patient in handling details. But aside from the technical work, it would also be good if I have good interpersonal skills since I have to deal with different people inside an organization. I need to do a lot of explaining about finance which is sensitive topic for most people. Moreover, I believe I should be very, very objective. One of my strengths is the ability to persevere under trying conditions. I am a very patient person and this attribute would greatly help me in this career. For one, I have encountered a situation wherein I have to explain procedures that someone must follow. The incident happened when I was then assisting in my relative's small business during summer. They had a small grocery which had long-term customers. One grocer returned a box of milk since the date showed that it has already expired. I calmly explained that I need to keep the box as proof but I can't return her money since I do not have the authority to do so. She was insistent and started cursing me. I called my aunt on the cellphone and informed her of the situation. She immediately ordered me to refund the payment. At the end of the day, it was only then that I realized that I was patient and tactful in handling the old lady. I followed the procedure and asked for advice before I acted on the

Questions for the Project ( B2B project) and Analysis the company of Essay

Questions for the Project ( B2B project) and Analysis the company of luminultra Company in the upstream oil and gas - Essay Example The upstream segment involves the extraction of gas and oil as well as the shipping of those raw materials to be processed. To gain traction in the industry, LuminUltra ensures that the early adopters remain a small number of consumers, nowhere near the quantity required for mass adoption. Similarly, these buyers must be youthful, high-income personnel who already can afford the services. It is expected that the early adoption be centered in locations that are primarily effective in terms of infrastructure. On the other hand, the innovators tend to be extremely sensitive to matters concerning the environment, price sensitive, and there are chances that they are accommodated specifically according to their capability and effort. Ultimately, mass adoption is often motivated by the expansion of competitive offerings. Consumers coming on board are referred to as early majority and includes those consumers whose probability to buy the services after the early adopter consumers are high. . .. It is logical to argue that the complexity of the marketing messages makes it very broad to handle at some points in its operations. In the mainstream customer support, the target consumers consist of several realists. When the company starts to develop its communication efforts, it should centralize the fact that realists are skeptical and care less about the oil and gas products or the technologies related to them. Instead, such realists concern themselves with the company and the markets. Its message should position the rest of the products in relation to the specific business issues that realists consider precedence in their market segment (Lemstra, Hayes, Stanley, Heijl, & Tuch, 2011) Apart from changing the audience and the message itself, the company should bear in mind that the realists seek diverse types o evidence using the media very dissimilar from that of the markets earlier. Since realists are market-oriented, they are directed by market validation as opposed to technol ogy validation, seeking the most cost-effective manner in which to address their business-related problems. Disregarding this fact will possibly prevent the company from crossing the chasm to the mass market. Most information is obtained basically from esteemed industry sources like publications and industry analysts. Successfully, the company has to develop beyond mainstream customer support. At this point, the marketing messaging effort must become much sophisticated than before. In this sense therefore, they will necessitate increased involvement from specialists such as PR firms, advertising agencies and designers. Lastly, the company’s message must make its way

The impact of substance abuse in the work place Essay

The impact of substance abuse in the work place - Essay Example Being a supervisor, my responsibility involves maintaining a productive, safe and secure environment for all employees at the work place. It is also my responsibility to evaluate and conduct performance discussion with employees. In the course of my duty as a supervisor, it is expected of me to treat all employees fairly in a manner that does not demean anyone (opm.gov). During my supervisory duty, it came to my attention that Balbito exhibited the following problems of absenteeism at work missing work for about two days a week. In addition, Balbito also had the following problems; falling sick at work frequently, missing deadlines, sleeping at work, problems with handling recruits in a professional manner and being at loggerheads most of the time with other co-workers. Consequently, the situation prompted me to take intervention and referral preparation for the employee prior to the actual intervention and referral. To this regard, it became worthwhile to put down on paper the perfo rmance problem as concisely and precisely as possible. In addition, it was necessary for me to prepare myself professionally for a constructive confrontation with the employee, Balbito (opm.gov). The responsibility of diagnosing drug abuse or alcohol abuse is not among my duties. Furthermore, having all answers to problems of an employee is also not my duty. The responsibility of providing therapy or counseling is the duty of the EAP professionals not the supervisor. In my own perspective, these problems are mostly related to alcohol addiction. Although Balbito had earlier admitting having problems with alcohol abuse, I detected that it was rather an addiction. Balbito purportedly used alcohol for recreational purposes, but the symptoms of irresponsible handling of his duties suggested addiction of alcohol due to its use as a stress reliever. Since my professional requires strict supervision of the performance of employees, I intend to address the issue strictly with no sympathy in this context (opm.gov). First, am going to summon the employee (Balbito) and express my concern regarding his performance as a human resource professional. In the most precise manner, am going to inform him of the problem of alcohol addiction that has come to my attention. Additionally, I will avail the documentation of the problem to him in a professional way as the supervisor. At last, I will demand an explanation from him regarding his performance. Since the employee (Balbito) had already admitted his problem regarding alcohol abuse, I will refrain from personal issues and frame the discussion strictly to matters pertaining performance to resolve his problem. In a professional perspective, am going to address my concern regarding performance to get the employee (Balbito) to acknowledge the performance problem. During the performance discussion with the customer, I will order the employee (Balbito) to stop reporting to work under the influence of alcohol since it has a negative im pact on his performance. Adding to this, I will give the employee a fortnight to improve on his performance failure to which, he is subject to suspension from work for a period of one month. To make the intervention effective, am going to refer the employee (Balbito) to employee assistance program professional for counseling. By doing this, information concerning his privacy regarding this issue will be availed to him.

Personnel Management and Organizational Behavior Essay Example for Free

Personnel Management and Organizational Behavior Essay Four ways to shape employee behavior are: positive reinforcement, negative reinforcement, punishment, and extinction. Positive reinforcement is following a reaction with something enjoyable (Robbins Judge, 2007). Employees need recognition for exceeding the organization’s standard on job performance. A well-organized reward program will motivate employees to excel the organization’s standard. Example of this are: employee of the month, quarter or year, and recognitions to employees for presenting ideas to improve the organization’s operation. Negative reinforcement is also referred as â€Å"looking busy†. Supervisors should explain the task to the employee, provide necessary resources, and ensure the work is performed to standard. These actions will help eliminate negative reinforcement. Punishment and knowing the organization’s standard are directly related. The organization’s standard, duties and responsibilities of the employees have to be established in order to hold employees accountable for their incorrect behavior. Punishment can be used as the way to unsure employees follows the standard. The different type of punishments have to be included in the workplace policy to ensure the employee knows what could happen if he/she does not follow the standard. Extinction is a behavior not reinforced, causing it to disappear (Robbins Judge, 2007). Adequate supervision and communication in the workplace are two key elements to assess this behavior and eliminate when is not needed. Managers have to develop ways to shape employee’s behavior in order to improve performance. Shaping the employee’s behavior starts with adopting practice that encourage employees to be responsible, loyal, and committed to an organization’s goal (â€Å"Strategic Planning in the Payroll Department†, 2007). Some of these practices include setting standards, establishing duties and responsibilities, and direct supervision. Discuss the three components of an attitude. The main components of an attitude are: cognitive, affective, and behavioral. Cognitive component is a consciously held opinion or belief (Colborn, 2007, p. 68), such as â€Å"sexual harassment is wrong†. Managers should enforce values, high standard, group and cultural behavior awareness to improve the working environment. The affective component is the emotional tone or feeling of an attitude (Colborn, 2007): â€Å"I don’t like Charles, because he harasses his female employees†. Leaders should maintain open communication with their employees to let them express their feelings and emotions. Behavioral component is the intent to behave in a certain way toward something or someone (Robbins Judge, 2007), such as â€Å"I’m going to avoid Charles because of his improper conduct†. This action could cause problems in the work group and if not handle properly it will set a bad example to the employees. In conclusion leaders should understand the components of an attitude in order to establish means to avoid these in the working environment. Enforcing values, high standards, open communication and continues supervising are key to success. How is bounded rationality related to decision making? Bounded rationality is defined as making decisions by constructing simplified models that extract the essential features from problems without capturing all their complexity (Robbins Judge, 2007, p. 161). This concept used a method where a satisfactory solution is obtained in stade of the optimal solution. This approach is driven by previous experiences, limited information and selecting the first solution that satisfies the constraints. Decision-making process is a detail process to obtain the best solution. During this process all alternatives and courses of action are considered and evaluated completely. This approach consumes time and resources because every alternative has to be evaluated in order to obtain the best solution. In my opinion the decision-making process should be exercise as much as possible in order to obtain the optimum solution to a problem. Leaders should be aware of both approaches and select one based on time, safety concerns, priority of the task, and resources available. What is a quality circle? Quality circle is a work of employees and supervisors, who meet regularly to discuss their quality problems, investigate causes, recommend solutions, and take corrective actions (Robbins Judge, 2007, p. 237). A successful quality circle should include the following: a comptroller, individual assignment, tentative times, progress report, implementation and performance monitoring. The comptroller will be in charge of conducting the meetings, keeping record of the problems, progress and implementation. Problems should be brainstorm by the group and assigned to the best qualify employee. Each problem should have a tentative time to obtain a solution. During each meeting a progress report is required in order to ensure timely solution of the problem. Implementing the solution and monitoring its performance will ensure employee’s satisfaction and develop credibility to the quality circle. The end statement of the quality circle is to fix problems in the organization.

Pregnancy Induced Hypertension Causes and Treatments

Pregnancy Induced Hypertension Causes and Treatments Pregnancy is the gestational process compromising growth and development within a woman of a new individual from conception through the embryonic and fetal periods to birth. Pregnancy lasts for two hundred and eighty days, clinically considered forty week from the first day of the last menstrual period. Psychological changes are emotional experiences of pregnancy, as reported by a pregnant woman. Being keenly aware of the rapid and inevitable changes of the body the pregnant woman is undergoing. The nurse can help the parents in decision making about the concerns for the pregnancy. It is vital to make the mother understand the physiological processes, preparation for labour and to plan for the infant’s needs. The basic goal of antenatal or prenatal care provided by the nurses is to offer proper information to the pregnant women and the family about the current pregnancy. As well as provide emotional support, good nutritional advice and careful observation which will help the m other to achieve healthy and happy maternity period. To begin with, there are many factors that influence pregnancy which are often diagnosed during the antenatal clinic visits. The case study discussed below highlights the factor of pregnancy induced hypertension. Hypertension mostly affects pregnant women aged less than eighteen years and more than forty years. Blood pressure ranges from 140/90 mmHg to 160/110mmHg. Recently on booking, a mother came with the history of pregnancy induced hypertension. Mrs. X is twenty-four years old with the weight of fifty-five kilograms. She lives in Seaqaqa with her husband, parents-in-law and only son who is two years old. Mrs. X’s husband is a farmer, as she stays home and does domestic duties. Moreover, during Mrs. X’s initial visit to the antenatal clinic she presented the signs and symptoms which included nausea and vomiting. After diagnosis it was found that she had high blood pressure, however no other medical disorder. The blood pressure was 150/100 mmHg which showed a sign of pregnancy induced hypertension. Mrs. X does not consume kava or alcohol and does not even smoke. Upon history taking it was mentioned that after her first child she often took out some time for social life, whereby participated in netball training. According to Mrs. X it relieved stress and help her keep fit and healthy. Mrs. X was previously admitted in hospital during the delivery of the first child. However, Mrs. X neither encountered any complication for the first pregnancy nor went for any surgery previously whereas during the recent pregnancy antenatal clinic it has been found that she has hypertension. Initially when Mrs. X came to the hospital she had swollen legs, elevated blood pressure, therefore her twenty-four hours urine was taken to test for protein in urine. Proteinuria was diagnosed which was more than 0.3 grams of protein in one litre of urine. However, there was no sign of vaginal discharge, blood or amniotic fluid shown for gynecological disorder. Mrs. X had her last menstrual period on the 7th February, 2014 which lasted for seven days. The bleeding was heavy for the first three days and then became mild as Mrs. X used to have the menstruations every month in the same rhythm (severe to mild). The Pap smear test was done after two months from the first delivery as the results were normal. Mrs. X used condom as the family planning method. She is gravid of two and parity of one. Mrs. X delivered the first baby normally with a birth weight of 3.1 kilograms. In the second pregnancy she has pregnancy induced hypertension during the twenty weeks of gestation. Mrs. X is curre ntly prescribed for antihypertensive drugs by the physician. Mrs. X should deliver on the expected date of delivery which is the 14th of November, 2014. Furthermore, Mrs. X’s physical examination was done. It was done to assess fetal growth and development. Vital signs were taken as follows; pulse rate 78 beats per minute, respiration rate was 24 breaths per minute, temperature was 37.2 C and blood pressure was 150/100 mmHg. The weight was sixty-two kilograms during pregnancy therefore her body mass index was calculated as it was the leading factor to pregnancy induced hypertension complication. Blood pressure was taken when Mrs. X was resting however, it was still elevated of a reading of 148/100 mmHg. Therefore, the blood pressure was taken every two hours to see for any progress which was documented. Urinalysis was performed. During the initial visit the midstream urine was collected and sent to the laboratory for culture. Results showed protein in urine due to hypertensive disorder in pregnancy. Blood test was also done on booking for full blood count. An eye examination was done to check for further retinal changes. Liver and kidney enzyme function test was also done. The aim of antenatal care is to monitor the progress of pregnancy which optimizes maternal and fetal health. The nurse can evaluate; â€Å"physical, emotional and sociological effects in pregnancy on the women and the family† (Fraser Cooper, 2009). Some ways to achieve antenatal care are as follows; by developing a partnership with the mother. The nurse should communicate friendly in order to know more information about the problems that the mother is facing and the nurse can help in solving the problem. Secondly, by providing holistic approach to the pregnant mother’s care that meets the individual needs. Preparing the mother physically and psychologically will help her to make the choice of either for vaginal delivery or opting for a caesarean delivery because of pregnancy induced hypertension. The nurse should provide tender and loving care to the mother. Furthermore, as a nurse provide information to the mother and the family members to enable them to make informed choices about the current pregnancy. Nurses can advocate for the pregnant mother to the family about the nutritious foods and adequate rest required by the mother cause of the current health condition. As well as providing an opportunity for Mrs. X and the family to express the views and concerns about the pregnancy. Advise the mother that breastfeeding will be the best method of feeding and nutrition for the newborn baby. Nurse can explain the advantages of breastfeeding as it will be a sensitive advice to support the pregnant mother’s decision. The nurse can show the proper positioning of the baby during breastfeeding, for example; using rugby ball method. Advice the mother on buying the baby’s clothes and other required items as it will facilitate the woman and the family to prepare accordingly to meet the demands of the forth coming child. Offer parenthood education within a planned programme or on an individual basis as it will promote awareness on public health issues for the mother and the family. Giving public health advice and pertaining pregnancy in order to maintain the health of the mother and fetus. Nurses can build a trust relationship with the mother is in part of care, love and safety for the mother. To add on, nurses play a vital role when managing the health of the mother with pregnancy induced hypertension. Nurses should communicate effectively and sensitively. Redman (2007) suggests that: â€Å"understanding and self-confidence in a woman will develop her relationships with nurses† . The nurse should sit at the bedside of the mother and communicate with her, in order to understand the problems and difficulties the mother is facing. Nurses can find possible solution for the problems and help the mother in solving the problem, as it will help build a more therapeutic relationship between the mother and the nurse. Mrs. X should be advised on adequate bed rest. Though, rest does not prevent the development of pre-eclampsia. It is important to make the family members understand that, Mrs. X should lie on her left side since left side relieves pressure and symptom associated with pain, hence also facilitates venous return increasing the circulatory volume, renal and placenta l perfusion and blood pressure (Gilbert, 2007). Therefore the mother needs to have adequate rest, for at least eight to twelve hours and away from stress. If the mother has high blood pressure she can be admitted to the hospital. However, it is most preferable if the mother rests at home and visits hospital after every two weeks. Hospital visits will facilitate the nurse to check her blood pressure and compare the previous readings, check whether it is elevated, decreasing or remains the same as previous reading (150/100 mmHg). The mother’s vital signs should be taken in every clinic. Elevated blood pressure ranges from 140/90 mmHg to 160/110 mmHg shows sign of pregnancy induced hypertension. Fluid balance can be maintained if there will be reduced intravascular compartment in pre-eclampsia and poorly controlled fluid balance may result in circulatory overload and pulmonary edema (Gilbert, 2007). The nurse can use water therapy for severe edema. Water therapy helps prevent or slow the progression of pre-eclampsia. The nurse should advice the mother which diet she should take due to hypertension, which is having low salt low fat diet. Advise the mother to consume those food which are locally available rather than foods which are imported from overseas countries or canned and junk food. For instance, locally available food includes pumpkin, cabbage, fish, bean and many more. Educate the mother on food which contains iron, fibre, vitamins and protein as it is good for the mother’s health and for the growing fetus. â€Å"Prophylactic fish oil in pregnancy may perform as an anti-platelet mediator, thereby it prevents hypertension and protein uric pre-eclampsia†. (Redman, 2007). Pregnant mother should consume at least eight glasses of water per day is important for her. Calcium supplement reduces the risk of pre-eclampsia especially of patients that have diets deficient in calcium. Exercise is also important for Mrs. X and the growing fetus. Nurse can teach the mother on some exercises which the mother can practice like kegel’s exercise. Exercise will keep the mother and fetus healthy and it will also help in contraction of uterus muscle. This will help mother feel comfortable and less painful for normal vaginal delivery. Exercise will also reduce stress and provide healthy and refreshing body and mind. Health care professionals can also help the nurse in managing the pregnant woman in various ways. Other health specialist can get together and collaborate what kind of treatment the mother should get to reduce pregnancy induced hypertension and have a healthy baby. Firstly, the radiologist (x-ray) department, can scan and the check for gestational age of the growing fetus. They also check the health of fetus and document the fetal movement and fetal kicks. Change in the number of frequency may mean the fetus is under stress. An ultrasound scans for measurement of fetal movement, fetal kick and direction of fetal position. Laboratory technicians can do the mothers blood test and urine test. Serology department would experiment the 24 hours urine collection, to found out whether it has protein present in it. Physical examination of urine can rule out the level glucose, protein content and ketones. Microscopic examination of urine, which will show blood cells and microorganisms. The hem atology department does full blood count, that includes hematocrit, Hemoglobin level, red blood cell and white blood cell count. Hematocrit is the percentage of red blood cell mass in mother’s blood volume. Hemoglobin is the main cellular component contains red blood cells. The physiotherapist can help mother by teaching Mrs. X some exercise which will be helpful and effective for her. Bed exercises increases the blood flow, keep the muscle toned, leg exercise for example foot circles at least two times daily, kegel’s exercise and abdominal tightening exercise which keeps abdominal muscle tone. Kegel’s exercise can be done at least five times daily because it helps prevent the loss of muscle tone which occurs after child birth. This exercise involves contracting muscles around vagina holding tightly for ten seconds and then relaxing for two seconds, the woman should be work up for thirty contractions. Moreover, the dietician can also advise the mother on low salt low fat diet. Advises the mother to use salt as needed for taste, and that adequate nutrition is important for pregnant mothers eating a nutritious balance diet containing high amounts of calcium, magnesium, and iron, vitamins, less sodium, folic acid and increase amount of protei n to take. As it reduces the risk of pre-eclampsia especially in patient who have diet deficit, avoid beverages containing caffeine and drink six-eight glasses of water per day is also important because it reduces the risk of dehydration and improves proper blood circulation which reduces risk of pre-eclampsia. Hence, a counselor can also counsel the parents on the antenatal care which should be provided to the mother. The prenatal education should focus on the positive labor and birth experiences and ways in which the mother can have decreased blood pressure. Advice Mrs. X if she has any fever, rupture of membrane or leak of fluid, decrease fetal movement, vaginal bleeding, feeling of nausea and vomiting as to immediately complain to the nurse before any further complications arise. Since the mother is a non-smoker and non-alcoholic it is better to advise her to stay away from anybody smokers and not to consume alcohol so that it does not affect the growing fetus. Provide information about breastfeeding techniques which is very supportive approach. â€Å"Expected length of breastfeeding is an important prenatal factor associated with breastfeeding period†. (Pairman, Pincombe, Thorogood Tracy, 2006). Due to increase breastfeeding duration there will be increased maternal confidence in breastfeeding and handling the child. Child birth education is also important for the mother. This provides opportunity for enhancement of family systems and can facilitate the family to empower behavior that lasts longer. Furthermore, a dentist is needed to check oral care of the mother, where the dentist can check for any decaying tooth or paining gums. This can cause pain and headache and increase the mother’s blood pressure. Treatment could be given accordingly. As the dentist can advise the mother about proper oral care, for instance; on brushing her teeth twice daily this will be healthy. In evaluation, after the diagnosis it was found that Mrs. X had pregnancy induced hypertension. Mrs. X tried herbal medicines and followed all the nursing management which was advised to her. Though there weaknesses, which include; family members were not allowing her to come to hospital alone, mostly her mother-in-law accompanied on the antenatal clinic visits which became a hindrance for Mrs. X while expressing her views and concerns. Hence, a few times Mrs. X does not have enough money to pay for the fare since her husband was inco-operative. At certain times due to fear, anxiety and stress Mrs. X was unable to express the problems which made it difficult to exam her problems. Though Mrs. X had some weaknesses but she tried her best to co-operate with the nurses so that she has a healthy maternity period and at last to have a healthy baby. After providing successful interventions, the strength of Mrs. X was also shown as she tried to follow all the steps given by the nurses so tha t she can have a healthy baby. (Approximately: 2,498 words) References Cooper, M. A., Fraser, D. M. (2009). Myles: Text book for Midwives. (15th ed.). Churchchill Livingstone: Elsevier limited. Gilbert, E. S. (2007). Manual of High Risk Pregnancy Delivery. (4th ed.). The United States of America: Mosby, Inc. Pairman, S., Pincombe, J., Thorogood, C., Tracy, S. (2006). Midwifery: Preparation for  Practice. Australia: Ligare Pty Limited. Redman, B. K. (2007). The Practice of Patient Education: A Case Study Approach.  (10th ed.). Missouri: Mosby. Weber, J. C. (2003). Maternity: Parenthood Education Approach. Retrieved June 17, 2014 From http://books.google.com.fj/books?id=4CYJb8rW2rYCpg=PA28dq=pihhl.

Reverse Discrimination: The Case of Allan Bakke Essay -- History Race

Reverse Discrimination In 1973 a thirty-three year-old Caucasian male named Allan Bakke applied to and was denied admission to the University of California Medical School at Davis. In 1974 he filed another application and was once again rejected, even though his test scores were considerably higher than various minorities that were admitted under a special program. This special program specified that 16 out of 100 possible spaces for the students in the medical program were set aside solely for minorities, while the other 84 slots were for anyone who qualified, including minorities. What happened to Bakke is known as reverse discrimination. Bakke felt his rejections to be violations of the Equal Protection Clause of the 14th amendment, so he took the University of California Regents to the Superior Court of California. It was ruled that "the admissions program violated his rights under the Equal Protection Clause of the 14th Amendment"1 The clause reads as follows:"...No state shall make or enforce any l aw which shall abridge the privileges or immunities of citizens of the United States; nor without due process of the law; nor deny to any person within its jurisdiction the equal protection of the laws."2 The court ruled that race could not be a factor in admissions. However, they did not force the admittance of Bakke because the court could not know if he would have been admitted if the special admissions program for minorities did not exist. Bakke disagreed with the court on this issue and he brought it before the California Supreme Court.The California Supreme Court held that it was the University's burden to prove that Bakke would not have been admitted if the special program was not in effect. The school could not meet this requirement, and Bakke was admitted by court orde r. However, the University appealed to the Supreme Court for "certiorari", which was granted, and the order to admit Bakke was suspended pending thCourt's decision.3 The Issues and Arguments for Each Side"Bakke was the most significant civil rights case to reach the United States Supreme Court since Brown v. Board the Education of Topeka, Kansas."4 The special admissions program at Davis tried to further integrate the higher education system because merely removing the barriers, as the Brown case did, did not always work. In short, Bakke was questioning how far the Universi... ...erm, the Supreme Court will turn towards desegregation and Affirmative Action. The Freeman v. Pitts case is another recent case dealing with whether bussing is still needed to curb past discrimination.Another case that the court has accepted for this term will examine whether colleges should eliminate racial preference systems in admissions or whether quotas are still needed to further curtail the use of affirmative action. The name of this case and the specific facts, however, were unavailable at this time.9 Obviously affirmative action and reverse discrimination are still heavily debated issues. This is because they affect all people of all races and ethnicities. Conclusion Allan Bakke was denied his fourteenth amendment right to equal protection of the laws. In addition the University of California at Davis violated Title IV of the 1964 Civil Rights Act. By order of the Supreme Court Bakke was admitted and th e numerical quotas of the special admissions program were deemed unconstitutional. Justice was served to Bakke, but future generations who are not minorities may be plagued by the other half of the decision: That race may still be used as a "plus" on an application.

Lord Of The Flies Chapter 5 Essay

The boys life has deteriorated a lot since they first arrived on the island and from the look of the situation things can only get worse unless they change their behaviour and attitude . There is a lot of conflict between Ralph and Jack, the fear of the unknown is growing, the boys are turning into savages and becoming more uncivilised by the day, rules and taboos are being disobeyed and ignored, and bullying and rivalry is becoming more of a problem. The conflict between Ralph and Jack is causing a lot of tension in the group and is therefore affecting the boys lives. It has already divided them into separate groups with different priorities as some have followed Jack and some have followed Ralph. Jack and Ralph’s different priorities is the main reason for the conflict between them as they are completely opposite. Jack wants control and started of wanting to be leader but was out done by Ralph who was voted the leader. Jack is short tempered and very big headed where as Ralph is realistic, kind hearted and organised. Ralph’s main priority is to be rescued and have fun have fun on the island. Their relationship is described in the book as ‘two continents of experience’ and ‘ baffled in love and hate’. Their personality also clash as they are completely different. Ralph is optimistic, respectful, fair, practical and naà ¯Ã‚ ¿Ã‚ ½ve, where as Jack is arrogant, boastful, power hungry, self centred, easily angered and brutal. The boys fear of the unknown is represented in different ways but is rapidly growing and could get out of hand. It started of as being a beastie, then a snake like creature, and now a beast from water or even a ghost. At first it was only the ‘litluns’ that were scared of the beastie and believed it existed but now the older boys are starting to get worried and have their doubts so none of the quite knows what to believe. Even Ralph has his doubts about what the thing is and he is supposed to be leader, ‘ I don’t believe in ghosts at least I don’t think so’. This comment from Ralph shows that he is now considering there being some type of creature on the island even though he just dismissed the idea at the beginning. Deterioration has also been caused by the boys becoming totally uncivilised and turning into savages. Although they are now looking like savages as their hair has grown, Jack is mainly responsible for them turning into savages. He was so obsessed with hunting to kill that he influenced the other boys that became his hunters. At the beginning they hunted but did not manage to kill for a ling time. Then when Jack finally did he became even more obsessed and made masks that he could hide behind while hunting, ‘ the mask was a thing on its own, behind which Jack lived’. This made Jack a different person when he put on the mask, he was a killer with no taboos or responsibilities. Jack’s passion for hunting also caused a major disagreement between him and Ralph because on the day a ship went by the fire was let out by boys that Jack made go hunting with him that day. Ralph said to Jack when he got back ‘ There was as ship, you let the fire out.’ There was a strong chance that they may have been rescued then but down to Jack they ended up eating their first pig. From successfully killing his first pig Jack felt very strong and had fulfilled his ambition so did not really care about the fire or Ralph. Rules have been completely ignored lately and systems of organisation disrespected. This has led to the boys becoming lazy and uncivilised. At one point things were going well and most things were well organised. There was toilet system worked out so there was not mess all over the island and water was being stored in coconut shells in the shade so hat it would be cool and fresh. Though now these systems have been ignored and the boys are going to the toilet anywhere on the island and no water is being stored. Ralph also tried to built shelters for them to sleep in which would have been practical but Simon was the only one that would help in the end so they could not be completed. This shows how disorganised the boys have become and disrespectful. They have no taboos and without adults they have forgotten the way they had to behave. Bullying has also become a problem that has led to a deterioration in the boys life. Jack consistently picks on Piggy and uses him as scapegoat for his own mistakes. He makes little of Piggy and by doing this he is trying to show that he has power over the boys as well as Ralph. The litluns are also being ignored and sometimes bullied by the elder boys. Although this might have happened a bit before they arrived on the island but there were still taboos that the older boys had. All these reasons have led to deterioration in the boys life. Their behaviour on the island has had consequences and meant that their lives have become less structured and disciplined and more savage like. Ralph described the situation by saying, ‘we are all drifting and things are turning rotten’. This shows us that the boys are drifting apart and could possibly separate into different groups completely which would also make their life deteriorate more.

Case Study on Teamwork Problem

Case Study Summary Mike Garcia and Jill Hendrickson have been butting heads for months at work. Mike is a manufacturing manager at Auto Safety Products, which is a firm in the Midwest that designs and produces automobile seat belts and infant and child safety seats. Jill is a design engineer for the same firm. Top management at their work instituted concurrent engineering, a team-based system that integrates manufacturing and design processes. Concurrent engineering is intended to eliminate the problems that often occur in industry when designers are unaware of the needs of manufacturing.Through concurrent engineering, management hoped to improve attention to all elements of the product life cycle and manufacture a quality, low-cost product that will meet user needs. The company was also hoping to decrease the amount of time it takes to move from initial conceptual design to actual production. Both Mike and Jill are on the team working on toddler booster seats. This is an important p roduct for Auto Safety Products, as research has indicated that parents do not use safety seats once children reach toddler age. The reason for this is because they are difficult to use in cars and uncomfortable for the children.Thus the team at Auto Safety Products worked to make the seats easier for parents to use by making them more comfortable, more portable, and more compatible with a range of automobiles from small sports cars to sedans to minivans to SUVs. Mike is 55-years-old and has worked in manufacturing for most of his life. He has spent the past 22 years working at Auto Safety Products. Mike has always felt some animosity toward the design side of the firm. He found the engineers unwilling to listen to the problems faced in manufacturing.He often complained that the design department generates projects that run into all sorts of problems once they hit manufacturing. He approached the new concurrent engineering program at his work. Jill is 25-years-old and is a mechanica l engineer who has been with Auto Safety Products since her college graduation. Jill is assertive and strong-minded; she believes she has to be effective in the male-dominated world of engineering. She learned about the concurrent engineering concept when she was in school and she believes it can greatly improve the effectiveness of design and manufacturing.Unfortunately, it has not worked at Auto Safety Products. The manufacturing side has not really bought into the process, and management did not take the time to introduce the team management system properly and train people to work together. Jill has a hard time with Mike Garcia, who is the lead manufacturing representative on her team. Jill and Mike had to work together frequently on a booster seat design in a variety of vans. Their inability to work together has gotten so bad that their supervisor had to set up a meeting to help them deal with the problem.Adam Shapiro is the project supervisor at Auto Safety Products. He oversa w the booster seat project team that Mike and Jill worked on. Adam knows the two of them have not hit it off on the concurrent engineering team and had decided that the conflict had gotten to the point where he must step in and help them settle it. He brought them in individually and asked them about the problem and what the problem was. Jill was the first person Adam talked to. According to Jill the problem is that Mike would not listen to her ideas and downplays the contributions that design can make to concurrent engineering.On the other hand she sees design as the most important part of the concurrent engineering process. Jill suspects that Mike has problems with her because she is young and a woman, and this has made her push even harder for her point of view on project disagreements. After Jill discussed the problem with Adam, Mike was the next person to discuss the problem with Adam. Mike thinks the concurrent engineering system and the booster seat team in particular is a jo ke. He says that the design engineers are still trying to push their ideas down the manufacturing’s throat and he’s tired of it.Also Mike would like to go back to doing things the old way. However, if he is forced to continue with the concurrent engineering system, he refuses to give in to every one of Jill’s ideas. Case Analysis Questions 1a. What kind of predispositions are Mike and Jill taking into this conflict situation? Mike believes that engineers are â€Å"uppity† and unwilling to listen to the problems dealing with manufacturing. As a female engineer Jill feels as though she needs to be effective in the male-dominated world of engineering 1b.How might these predispositions influence the way the frame the conflict and the way they approach each other? These predispositions are definitely negatively influencing the way Mike and Jill approach each other. Obviously they are going to automatically approach each other negatively because of their opinio ns. 2a. If Mike and Jill were to attempt to deal with this conflict on their own, what conflict style would you recommend? If Mike and Jill were to attempt to deal with this conflict on their own I would recommend that they use the compromising conflict style.Compromising will allow you to achieve both of your goals, resulting in a â€Å"win-win† situation instead of a â€Å"win-lose† situation. 2b. Given what you know about Jill and Mike, do you think they would use an effective conflict resolution style? No, because when the problem first arose they had a hard time coming to a common ground resolution. I believe if it wasn’t for Adam they would have never resolved the problem. 3a. If you were Adam, how would you approach this conflict? If I was Adam, I would sit them both down together and have them write down the benefits that each of them bring to the company. b. What strategies should you use to help Mike and Jill deal with their ongoing problems? A strateg y that I l would use is integrative bargaining. In integrative bargaining, the conflicting parties are trying to maximize gains for both parties (Miller, 2012). The bargainers discuss issues that could lead to a more creative solution to the problem at hand. Outcomes of integrative bargaining are often solution that allow both parties to benefit, and communication tends to be marked by open disclosure, careful listening and multiple communication channels.I believe this is the perfect strategy to use because with both Mike and Jill having problems with each other and the way they do things, if Adam uses this strategy I think you would solve problems for both people. 3c. Would you consider bringing in a mediator to help them work through their issues? I think there should be a mediator in the meeting as well, just in case things would get intense and they could not come up with a fair compromise. 4a. How would a feminist approach to conflict see this situation? They would see this si tuation that Mike is wrong and Jill is right.They would see it this way because a feminist approach would say that men don’t listen to women and they don’t take them as serious as other men especially in the workforce. 4b. Is it possible to use an alternative model that would recast this situation in a more productive frame? No because I think Adam handled this situation the right way by bringing Mike and Jill in and have them discuss the problem. This way is more productive because they can express themselves without knowing what the other person said. You can cover more ground by one-on-one problem solving.Effective Student Teams: A Faux Hiring and Peer Evaluation Process Student team projects provide benefits to the education process and provide experience that is valued by some employers. But team projects can be a source of conflict. Due to free-riding, scheduling problems and differing goals, there are fertile grounds for team conflicts. Therefore, there needs to be a better method of forming teams and a process to assure shared goals by team members (Lane 2011). The author Michelle Lane discussed the Faux Hiring Team Selection Process. In this process there are six steps to form and select a team.Step one is the selection of interviewers. Step two is posting interviewee’s applications for review by classmates and interviewers. The third step is to hold a â€Å"Job Fair† where a faux interview process occurs. The fourth step is the selection of personal top choices by both interviewers and interviewees. The next step is the instructor team assignment. Finally the forming and the signing of the team contract is the last step. Results In order to evaluate the effectiveness of the faux hiring process, two classes of 40 students each were studied in the fall semester 2009.Independent T-Tests showed no statistical difference between the two classes in terms of age and GPA. In the first class the teams were assigned randomly by the instructor and in the second class the job fair approach was used. The teams were used for two projects that took place over the semester. One project involved the use of the CAPSIM simulation. The second project was a business study requiring research, an interview and a class presentation of their findings. Each project was worth 20% of their course grade. (Lane 2011) The effectiveness of the faux hiring team assignment was assessed in two ways.The first way was the total team points earned from the simulation and the business projects were compared using a t-test of mean group differences. The results were significant with the faux hiring teams scoring higher than the randomly assigned teams. The second assessment was at the end of the semester, students were asked to fill out an anonymous online survey about their team experience. There were 43 respondents to this survey. 19 were from the instructor assigned teams and the remaining 24 were from the faux hiring teams. The results show that the faux hiring teams had stronger scores on shared goals, and had fewer conflicts.This article relates to our case study because it is an example of a way to prevent teamwork problems. This article basically says to go through an interview process to find a good team that has common goals and would get along to avoid conflicts. Whereas the case study does not use a process like this and Mike and Jill have a problem and are unable to resolve it. What is Expected from Supervisors This article was about how the past 10 years that team members enter the workforce as well as management or leadership emphasis influences different images of supervisors.There were certain features of management discussion during the past decades that are used as instruments in addressing the contributing research question: What is still expected from management and leadership? Liisa Huusko found that team member who are not the same age have different images of supervisors. Thus they wait partly for different actions within team organization. Human Resource Management issues seem to be included in supervisors’ duties in every decade. For example, encouraging and career-development matters do not appear until the 1980s.Furthermore, different kinds of computer-aided control systems are not able to respond to quick changes and uncommon situations relating to everyday duties. The image of supervisors that workers take for granted must be taken into consideration during the changes and shifts between responsible actors. This article relates to our case study because it shows that age does have an effect on teamwork. Age makes a difference because the older people want to do it the way they have been used to all their life and not want to change with younger generation as well as the technology that is changing.Some older generation refuse to update their technology and it is having an effect with teamwork. Finally, this goes with the case study because this article prese nts a male-female problem, where the male refuses to listen to the female’s idea. NBA Lockout: Can Both Sides Agree on Basketball-Related Income? I obtained this article from the Los Angeles Times Newspaper. The article was written and published on October 28, 2011. It talks about the National Basketball Association (NBA) lockout and how the players union and the owners are struggling to agree on terms for salary cap and other issues.This is an example of teamwork and the problems with teamwork. For example, the NBA deputy commissioner Adam Silver and Spurs owner Peter Hold said the players union offered a decrease from 53% to 52. 5% but wouldn’t discuss anything further if owners wouldn’t offer more than 50% (Medina, 2011). With the two sides going back and forth and unable to come up with a number they could agree they have brought in a mediator to help with negotiations. But even with the mediator the two sides still have not agree on terms. Thus, the NBA sea son is in jeopardy. NBA Commissioner David Stern has already cancelled all games through November.

Marilyn Monroe

As far as advertising goes, It was near perfect In Its tragedy to touch on the readers' subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person's logic and reason. Ethos is the appeal to a person's trust through credibility and trust. Pathos is the appeal to the person's emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader's logic (Logos), Marilyn Monomer's iconic status to appeal to the reader's sense of credibility (Ethos), and Marilyn Monomer's beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer's feelings (Pathos). Let's begin with the ad's success in appealing to one's logic, or the Logos categor y. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product's quality and gives some sound science to the consumer. It's a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it's scientifically validated. It's logical and effectively appeals to the reader's sense of reason. Secondly, the market team utilized Marilyn Monomer's stardom and popularity to bring credibility to their claim and appeal to the reader's Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respecte d. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer's emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let's not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man's fantasy'. I wonder if the advertiser's strategy could have been improved by focusing more on her film's successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative con sumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion.. Marilyn Monroe As far as advertising goes, It was near perfect In Its tragedy to touch on the readers' subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person's logic and reason. Ethos is the appeal to a person's trust through credibility and trust. Pathos is the appeal to the person's emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader's logic (Logos), Marilyn Monomer's iconic status to appeal to the reader's sense of credibility (Ethos), and Marilyn Monomer's beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer's feelings (Pathos). Let's begin with the ad's success in appealing to one's logic, or the Logos categor y. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product's quality and gives some sound science to the consumer. It's a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it's scientifically validated. It's logical and effectively appeals to the reader's sense of reason. Secondly, the market team utilized Marilyn Monomer's stardom and popularity to bring credibility to their claim and appeal to the reader's Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respecte d. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer's emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let's not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man's fantasy'. I wonder if the advertiser's strategy could have been improved by focusing more on her film's successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative con sumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion..