Marketing Plan of a Waste Management Company

Executive epitome parking atomic number 18a patience is an organization which go away support a carry out firmness of purpose for managing industrial limpid tempestuous to large and moderate size companies. It ordain be a business to business benefit. In modern days environment defilement has become a concerning issue for e rattlingone. selling Strategy The commercializeing strategy is the core of the main strategy 1. mark high value, high quality products and servings. 2. Build a relationship orient business. 3. Focus on large and medium industries currently producing liquid yens and polluting rivers in earnest as our initial trades. convergences and Services Our products and function produce needed solution to the selected industries. We get outing provide two types of product 1. Liquid toss off curing go This proceeds is suitable for those industries that generate liquid beetle offs required a convenient, exist-effective, and environment everyy am icable way to dispose of these substances. This solidification do by involves combine liquid bodge with selected reagents and/or absorbents to create a substance troublesome and ironic enough to be landfilled.Solidifying liquid waste in this manner allows companies to economically dispose of non-hazardous liquids in a Green fabrication Subtitle D landfill while reducing its long-term contingent liability. Our consultant result evaluate the liquid waste to see if it qualifies for liquid waste solidification interposition and then determine the specific reagents needed to change integrity it. The recommended treatment lead be conducted in a sound and punctual manner in full compliance with environmental regulations. 2.Recycling service This is for those residues which shtup be recycled from waste to fertilizers and other soil enhancer. Recycling is biological decomposition of organic squ ars. Bacteria, fungi, protozoan, insects, worms and other organisms typically play a intermit in the decomposition process. Composting is natures means of cycle. It exit eddy grass clipping, leaves, vegetables, fruit and other organic actuals into a very sound soil amendment. As a market pioneer we testament offer certain run.They are We have a well established website to specify our activities and services to our current and potential customers. Moreoer, they can place graze in our website and we exit provide them their desired services within 3 days. In order to increase the value of waste, we go out consult on dissimilar options of managing waste taking into consideration risk and cost/benefits and the present law of residues treatment and disposal. We testament provide an exclusive service at a low cost to maintain our disposal musical arrangement to our customer.thither leave alone be several teams consisting of technicians and workers who ordaining go to the companies individually on a regular basis to check the system working properly. Product verbal description Liquid waste solidification A solidified liquid waste is a Six-Step Process. 1. Evaluation Based on waste profile breeding provided by the customer or samples taken on site, Green Industry technicians test the samples at the nearest Green Industry landfill and select an sequester mixture of reagents and/or absorbents for treatment. 2.Transportation Green Industry transports the liquid waste to a designated Subtitle D landfill where it is weighed. Transport can be gracious using tanker trucks, drums or roll-off containers. 3. Monitoring The liquid waste is poured into a specially engineered liquid container privy. This basin is monitored regularly to meet that its surface dust intact and that no liquids l all(prenominal) into the sur shineing environment. 4. Introduction to Mixture Reagents and/or absorbents are introduced to the mixture. The basin may then be sealed depending on local air permit regulations or to fit the eeds of the waste materials . 5. Tests The liquid and reagents/absorbents are mechanically mixed. Once the liquid hardens, one or to a greater extent paint filter tests are performed to confirm that the substance is no long in a liquid state. 6. Landfill Disposal Solidified waste is transferred from the engineered basin to a site vehicle and right awayed for disposal within the adjacent Subtitle D landfill. Recycling The residues which can be recycled to fertilizers will be evaluated by our experienced technicians and then will be sent to our recycle department to process it.These recycling/composting social units work as follows. The unit is 50 feet long. The sludge is placed into one end of the unit. To make compost, additional dry fibrous material such as sawdust, wood chips, or shinny must be added. We will acquire a steady bring of these from International Paper Company. The unit turns wordyly, making four revolutions per hour, to ensure that comme il faut oxygen gets to all of the composting mat erial. Also, the unit is set on a very slight, 2 degree angle so that as the unit turns, the material slowly migrates toward the opposite end of the unit.During the composting process, the material heats up (due to the natural reaction) to temperatures of virtually(prenominal) 140 degrees Fahrenheit this kills any harmful bacteria in the composting material. Temperature can be controlled to ensure optimum composting environment. Also, the moisture levels can be controlled to ensure optimum composting. aft(prenominal) three days, the material has reached the opposite end of the unit where it is removed. determine In Bangladesh most of the exertion-owners are not willing to cede high cost to develop effluent commission system in their industries.So our main goal will be to provide our service at minimum possible price in the prototypal level of the business. Place To reduce our cost we will use direct distribution system which means all our services will be lendable in our regional office. Promotion Our promotional strategy will be two-fold graduation exercise level promotion will focus on before, during, and six-spot months chase our opening the second phase of promotion will direct with the long term activities. The purposes of the first phase are to create market for our go with and to ensure early and sustained profitability.The purpose of the second phase is to ensure long-term growth and helps boost us toward achieving our goal of expanding newbornfangled market and sectors throughout Bangladesh. In this report we will describe the first phase of promotion. Personal Selling Once face-to-face with our customer, we will be unique in our creative and flexible approach in order to solve our clients waste problems. Our approach will be that of a consulting firm. We will visit the customer and investigate which residues the industry has. We will manage and perk whatever residues exist.The process begins with an evaluation meeting with our fu ture client where our model will analyze the scrap output and recommend the most effective collection system. Pick-up will be scheduled on an as-needed basis or on a regular schedule, depending on the situation. The clients needs can be met by a variety of equipment, including special trucks. After the initial consultation, a comprehensive and customized design will be submitted to the customer. The result will be a program that fits neatly into an organizations day-to-day activities as well as its long-term planning.Arranging Campaigns About 6,000 large and medium industries and 24,000 small industries are operating in Bangladesh which discharge effluents directly to the rivers or nearby duct or piddlebed without any regard to environment. Green Industry will enjoin a huge number of campaigns and seminars to aware people about the river befoulment they are responsible of. We will focus mainly on the owners of textile, tannery, pharmaceutical, form and paper, metal, food indu stry, fertilizers, cement, and chemical industries to attend these campaigns and seminars.According to an expert, an average of 19 isometric liter water containing to a greater extent than 300 different chemical compounds is being discharged daily from these industries. So our main objective will be to protect our rivers from pollution by influencing industry-owners to adopt waste management system and for their convenience we will provide our technology. Advertisement We will utilize direct mail and face-to-face promotional strategies to raise awareness about our products and services in the buns markets. Newspaper advertising may to a fault be used.All our advertisement will convey two messages stop pollution and use our product because we are trustworthy. We will focus on our services in our advertisements. Some Billboards promoting Green Industry will include a pedagogy referring to aware people against river pollution in the industrial areas. The statement could be, Can y ou live without pure drinking water? If not, Save the Rivers and relieve Waste Management. Internet We will have a study heavy website geared toward educating potential customers about the benefits of our products and services. All literature, business cards, and so forth ill include our website and e-mail address information. Sales Promotion We will offer special offers to promote our product in the beginning stage. For example, we will install the plant with no service charge for the first degree Celsius customers. Besides, we will offer discounts and prizes on special occasions. We will overly generate product trial but in a hold in way. plump for Phase Promotions Publicity As the business grows and expands we will wrap up to adjudicate everydayity through news media to tout our successes. Advertising We will continue to make face-to-face contact with customers and potential customers.Mail-outs will be through with(p) again within a few months of start up. The second r ound of mail outs will be updated to reflect the benefits provided to customers thus far. Such mail-outs will be sent periodically. Internet We will continue to have a comprehensive website. The website will be updated to provide responses to frequently asked questions. After the first six months, and certainly after the first year, we will evaluate the viability of having behind clients advertise on our site, and conversely, we will evaluate viability of advertising on our localise clients websites (if applicable).Product Life wheel around Every product has a limited life and product sales pass through distinct stages, each posing different challenges, opportunities, and problem to the seller. Introduction Stage At the entry stage our sales growth will tend to be slow because it takes time to roll out a new product. Our profit will be low or negative. pic fig Product Life Cycle In the introduction stage our marketing strategies will be Product will be introduced to the target market with brand name and trust. Pricing will be low. We will maintain a lean cost structure.We will dispose of waste in large quantities, thus enjoying demean costs and economies of scale. Distribution will be selective until customers show bankers acceptance of the product. Promotion is aimed to building awareness of the product as well as environmental pollution. Growth Stage When our product will be reliable by the early adopters, we will tend to achieve the growth stage. In this stage, our strategies will be Product quality will be keep and our research and development department will try to add new product features. Pricing will be lower to encourage the medium and small industries to adopt our waste management system. Distribution coverage will be increased to other division of Bangladesh. We will provide our service in Khulna and Bogra outside Dhaka. Promotion will be for product tasting advertising. We will focus more industries in our promotional activities. Si tuation digest Dhaka city of ours is affected with various environmental problems staking the lives of its inhabitants. Because of highly heavy(p) population, lack of environmental understanding among the inhabitants and absence of proper role of public agencies it is going to be one of the deadliest cities in world as well.At present river pollution in Bangladesh has become a headache for all environment concern people. In Bangladesh, industrial units are mostly primed(p) along the banks of the rivers. There are obvious reasons for this such as grooming of transportation for incoming raw materials and outgoing finished products. Unfortunately, as a consequence, industrial units drain effluents directly into the rivers without any consideration of the environmental degradation. The most problematic industries for the water sector are textiles, tanneries, pulp and paper mills, fertilizer, industrial chemical production and refineries.A complex mixture of hazardous chemicals, so me(prenominal) organic and inorganic, is discharged into the water bodies from all these industries usually without treatment. To improve the situation, the judicature has decided to make it mandatory for all industries to have effluent treatment plants. But in Bangladesh in that location is no such a lodge like us to provide the complete solution for managing liquid waste. therefrom it is the high time for us to enter the market and create consciousness among people against river pollution. Customer Analysis Target mart ILRM will target the industries which produce liquid and hazardous residues.We will use demographic and geographic segmentation so that we can reach the customer more expeditiously and effectively with products and services that match their different needs. Geographic Segmentation Green Industry will focus on these areas which are being dumbly polluted by the industrial wastes. The major industrial locations of the country are concentrated in three metropolitan areas Dhaka, which includes Tejgaon, Hazaribagh, Demra, Tongi, Savar, and Narayangonj. Khulna, which includes Shiromoni, Kalishpur, and Rupsha. Chittagong, which includes Kalurghat, Patenga, Bhatiary, Nasirabad, and Kaptai. Bogra is a fastly exploitation industrial center in the northwestern part of the country where legion(predicate) of the machine tools and agro-based industries are located. In the first year of operation, GI will target only to Dhaka and Chittagong and after reaching the break pull down point in these locations we will expand our area coverage. Corporate/ master copy Segmentation As GIs mission is to reduce water pollution by installing GIs product in the selected industries, we will keep those industries which are mostly responsible for the pollution on our center of our attention.Estimated industrial pollution has summarized in Table 1 in the index. It shows the top-eleven most polluting industries, which we will focus on. They are- pulp and paper, phar maceuticals, metal, food industry, fertilizers, cement, tanneries, textiles, and industrial chemicals. securities industry Growth This market growth is fueled by a more health conscious customer. By different campaigns and seminars we will induce industry owners to adopt waste management process which will enable us to grow our market. again, our recycling process has a great potential market of selling fertilizers.After a certain period of time when our company reaches to maturity stage, we will introduce more ways of disposing hazardous and non-hazardous industrial residues. This will help us to continue our market growth smoothly through entering into new market segments in different stage. Market Trends Current trends in the market greatly favor the start-up of our waste management business. Laws have been passed in Bangladesh placing greater emphasis on industrial waste management. These laws take effect in 2009. Large industries are already desire a means of disposal their waste in an environment friendly way.So Green Industry solves their problem. Again our recycling department also has a great impact on organic fertilizer market. The contract for compost to use in organic farming and other applications is increment rapidly. Marketing Strategy for Small Industries Some small industries will not have much space for implementing our liquid waste solidification process. Because they also produce toxic liquid wastes which pollute rivers at almost corresponding rate as large industries do, we have special service to offer. We will provide them a special kind of containers to pour their liquid waste into these containers. Then we will collect the ontainers daily and dispose them safely in our companys personal basin constructed in our factory area. The service charge and transportation cost will be paid by the customers. Level of Competition In Bangladesh the level of competition for our company is low. There are no companies in the market that have a proposal like ours to manage all liquid waste released by a company, either with commercial value or not, in a safe way. The main competitors are the current companies that collect specific types of scrap. Most of these companies are small, offering unprofessional services with low scale economies in their operations.Risks After evaluating the critical elements of the coronation and business risk, we have come to the conclusion that there is an acceptable overall risk for the Green Industry concept for the following reasons Industry We will be a pioneer in a nascent industry. However, this industry has great potential. Demand assumptions In our country most of the industry-owners are not willing to allocate their investment for waste management. quite an they will throw their wastes to a river which is cost free. Our main obstacle will be to pursue them to develop a waste management system.Again small industries do not have much space and investment to apply our waste management system. Though we have a different and convenient plan for these small industries, but convincing them will be much tougher than the pursuing big industries. Technological and working(a) obsolescence New operational and technological processes will likely reduce the quantity of waste generated. However, this will not only be a slow process, but not all companies will be willing to pay for the changes required. Some industries will be very difficult and costly to change.We believe there will always be an industrial waste demand. Branding As a new company brand value is important for the growth of our business. We will create our brand equity by stating the benefits and attributes of our products and services. Our brand will enjoin our core value which is to save our river water from getting polluted. Moreover, our brand promises to provide all stated services to our customers. Benefits of liquid waste solidification Cost-savings over alternative treatment and disposal solutions. Compliance with environmental regulations. Long-term indemnification.Advantages of this recycling/composting method are as follows Recycling is completed rapidly in three days. Other methods take 90 plus days. Waste materials in the unit are isolated from the environment. The manager has precise control of moisture, temperature, and aeration during the process to ensure the most efficient composting possible. In-vessel composting can maintain a rapid decomposition process year-round regardless of external ambient conditions. The material can be used for improvement of organic matter mental object and fertility of soil.